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~person:"Kotler, Philip"
~person:"Sheth, Jagdish N."
~type_genre:"Collection of articles written by one author"
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Search: subject:"Management"
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Marketing management
14
Marketingmanagement
14
Marketing theory
6
Marketingtheorie
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing
4
Rajan Varadarajan
4
Beziehungsmarketing
3
Relationship marketing
3
Scientific method
3
Strategic management
3
Strategisches Management
3
Wissenschaftliche Methode
3
Fertigungsprogramm
2
Inter-firm cooperation
2
International marketing
2
Internationales Marketing
2
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2
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2
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Master production schedule
2
Product management
2
Produktmanagement
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Brand management
1
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1
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Conjoint analysis
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Dienstleistungsmarketing
1
Diversification
1
Diversifikation
1
Econometrics
1
Economic history
1
Einzelhandel
1
Firm performance
1
Gerald Zaltman
1
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Book / Working Paper
21
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Collection of articles written by one author
Lehrbuch
61
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48
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36
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36
Collection of articles of several authors
26
Sammelwerk
26
Sammlung
21
Glossar enthalten
16
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16
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14
Book section
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1
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1
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1
Handbook
1
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1
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1
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1
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1
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English
21
Author
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Kotler, Philip
Sheth, Jagdish N.
Drucker, Peter F.
6
Wind, Yoram
6
Varadarajan, Rajan
5
Wiedmann, Klaus-Peter
5
Brenner, Walter
4
Burger, Anton
4
Buxmann, Peter
4
Eling, Martin
4
Henke, Michael
4
Krcmar, Helmut
4
Mohnen, Alwine
4
Reihlen, Markus
4
Schöndube, Jens Robert
4
Weber, Jürgen
4
Wielenberg, Stefan
4
Ahlemann, Frederik
3
Benlian, Alexander
3
Breitner, Michael H.
3
Buffett, Warren
3
Buhl, Hans Ulrich
3
Cunningham, Lawrence A.
3
Elton, Edwin J.
3
Esswein, Werner
3
Förstl, Kai
3
Gleich, Ronald
3
Gruber, Martin Jay
3
Haunschild, Axel
3
Herrmann, Andreas
3
Krishnan, Balaji C.
3
Leist, Susanne
3
Maas, Peter
3
Pfriem, Reinhard
3
Porter, Michael E.
3
Ruigrok, Winfried
3
Tarapore, Savak Sohrab
3
Walter, Achim
3
Welpe, Isabell M.
3
Achleitner, Ann-Kristin
2
Ammann, Manuel
2
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Legends in marketing
14
Legends in strategic marketing
5
Legends in consumer behavior
2
Source
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ECONIS (ZBW)
21
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1
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
2
Strategic marketing and strategic
management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
5
Legends in strategic marketing: Rajan Varadarajan
Varadarajan, Rajan
-
2018
Volume 1. Strategic marketing and strategic
management
-- Volume 2. Strategic marketing and innovation -- Volume 3 …
Persistent link: https://www.econbiz.de/10011791086
Saved in:
6
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
7
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
8
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
9
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
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