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~person:"Kotler, Philip"
~source:"usbk"
~subject:"Markenpolitik"
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Markenpolitik
Marketingmanagement
20
Marketing
18
Strategisches Management
9
Management
6
Nonprofit-Organisation
3
Fallstudiensammlung
2
Kundenmanagement
2
Museum
2
Nonprofit-Bereich
2
Soziomarketing
2
Asien
1
Aufgabensammlung
1
Aufsatzsammlung
1
Biotechnologie
1
Business-to-Business-Marketing
1
China
1
Gesundheitswesen
1
Globalisierung
1
Health facilities
1
Health planning
1
Internationales Marketing
1
Kongress
1
Konjunkturtheorie
1
Marketing--Management--Case studies.
1
Marketing--Management--Computer simulation.
1
Marketing--Management.
1
Marketing-Management.
1
Marketing.
1
Missmanagement
1
Produktimage
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Technological innovations--Management.
1
Telemarketing
1
USA
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3
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English
3
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Kotler, Philip
Esch, Franz-Rudolf
14
Meffert, Heribert
14
Huber, Frank
12
Bruhn, Manfred
9
Tomczak, Torsten
9
Aaker, David A.
6
Adjouri, Nicholas
5
Ahlert, Dieter
5
Baumgarth, Carsten
5
Brandmeyer, Klaus
5
Strebinger, Andreas
5
Bauer, Hans H.
4
Ind, Nicholas
4
Keller, Kevin Lane
4
Lips, Peter
4
Perrey, Jesko
4
Regier, Stefanie
4
Riesenbeck, Hajo
4
Belz, Christian
3
Bentele, Günter
3
Burmann, Christoph
3
Erber, Sigrun
3
Gerken, Gerd
3
Gernsheimer, Oliver
3
Gottschalk, Bernd
3
Herbst, Dieter
3
Kernstock, Joachim
3
Klein, Naomi
3
Köhler, Richard
3
Linxweiler, Richard
3
Maloney, Philip
3
Mayerhofer, Wolfgang
3
Pförtsch, Waldemar A.
3
Raab, Gerhard
3
Roberts, Kevin W. S.
3
Sattler, Henrik
3
Scheier, Christian
3
Schindler, Maik
3
Springinsfeld, Leopold
3
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
4
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1
Ingredient branding : making the invisible visible
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2010
Persistent link: https://www.econbiz.de/10009528186
Saved in:
2
B2B brand
management
: with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10004888568
Saved in:
3
Building global biobrands : taking biotechnology to market
Simon, Françoise
;
Kotler, Philip
-
2003
Persistent link: https://www.econbiz.de/10004463256
Saved in:
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