Building global biobrands : taking biotechnology to market
Françoise Simon ; Philip Kotler
| Year of publication: |
2003
|
|---|---|
| Authors: | Simon, Françoise ; Kotler, Philip |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Biotechnologie | Marketing | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XV, 336 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7432-2244-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004463256