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~person:"Kotler, Philip"
~type:"article"
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Marketing management
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Philip Kotler
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A general theory of marketing
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Kotler, Philip
Cheng, T. C. E.
203
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153
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146
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130
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Luu Trong Tuan
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Van Wassenhove, Luk N.
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Budhwar, Pawan S.
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Brem, Alexander
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Clegg, Stewart
79
Devadasan, S. R.
79
Zhang, Wei
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Zhao, Xiande
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Glock, Christoph H.
77
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AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Review of marketing research
1
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ECONIS (ZBW)
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
3
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
4
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip
- In:
Marketing : a Marketing Centrum OPK Kft. folyóirata
19
(
1985
)
4
,
pp. 293-298
Persistent link: https://www.econbiz.de/10001266875
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