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~person:"Kotler, Philip"
~type_genre:"Article in journal"
~type_genre:"Sammlung"
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Marketing management
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A general theory of marketing
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Kotler, Philip
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207
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Antony, Jiju
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Gunasekaran, Angappa
140
Kraus, Sascha
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Wright, Mike
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Sarkis, Joseph
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Govindan, Kannan
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Thurasamy Ramayah
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Van Wassenhove, Luk N.
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Schiereck, Dirk
82
Luu Trong Tuan
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80
Zhao, Xiande
80
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79
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79
Devadasan, S. R.
78
Liu, Yang
78
Glock, Christoph H.
76
Weber, Jürgen
76
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74
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AMS review : official publication of the Academy of Marketing Science
1
Journal of marketing
1
Legends in marketing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Review of marketing research
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ECONIS (ZBW)
5
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1
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
3
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip
-
2011
Persistent link: https://www.econbiz.de/10009270388
Saved in:
4
Reinventing marketing to manage the environmental imperative
Kotler, Philip
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Saved in:
5
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip
- In:
Marketing : a Marketing Centrum OPK Kft. folyóirata
(
1985
)
Persistent link: https://www.econbiz.de/10001266875
Saved in:
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