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~person:"Kowalkowski, Christian"
~subject:"Business-to-business marketing"
~type_genre:"Case study"
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Business-to-business marketing
B-to-B-Marketing
3
Beziehungsmarketing
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Bundling strategy
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Leistungsbündel
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Coordination
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Industrieökonomik
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Kowalkowski, Christian
Backhaus, Klaus
3
Brennan, Ross
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Canning, Louise
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Mainela, Tuija
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McDowell, Raymond
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Ulkuniemi, Pauliina
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Avery, Jill
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The journal of business & industrial marketing
2
Dissertations from the International Graduate School of Management and Industrial Engineering
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Linköping studies in science and technology
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ECONIS (ZBW)
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Managing the industrial service function
Kowalkowski, Christian
-
2008
Persistent link: https://www.econbiz.de/10003830207
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2
Sales coordination and structural complexity : a national-international comparison
Rehme, Jakob
;
Kowalkowski, Christian
;
Nordigården, Daniel
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 514-522
Persistent link: https://www.econbiz.de/10009790079
Saved in:
3
Visualizing the value of service-based offerings : empirical findings from the manufacturing industry
Kindström, Daniel
;
Kowalkowski, Christian
;
Nordin, Fredrik
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 538-546
Persistent link: https://www.econbiz.de/10009672498
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