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~person:"Krafft, Manfred"
~person:"Sheth, Jagdish N."
~person:"Van den Poel, Dirk"
~subject:"Forecasting model"
~subject:"Kundenmanagement"
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Search: subject:"Beziehungsmarketing"
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Forecasting model
Kundenmanagement
Beziehungsmarketing
102
Relationship marketing
102
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16
Marketing theory
15
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Krafft, Manfred
Sheth, Jagdish N.
Van den Poel, Dirk
Bruhn, Manfred
12
Kumar, V.
11
Günter, Bernd
10
Helmke, Stefan
10
Homburg, Christian
10
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9
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9
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8
Wilde, Klaus D.
8
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7
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6
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6
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5
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4
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4
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4
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4
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4
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4
Wübben, Markus
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
European journal of operational research : EJOR
2
Kundenmanagement & Electronic Commerce
2
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ECONIS (ZBW)
14
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Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
2
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
3
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
4
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
5
Customer knowledge management in der Konzeptphase der Neuproduktentwicklung
Böckermann, Florian
-
2013
Persistent link: https://www.econbiz.de/10009670621
Saved in:
6
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
7
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
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8
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
9
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
10
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
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