//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Krafft, Manfred"
~person:"Töpfer, Armin"
~subject:"Kundenbindungsprogramm"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Beziehungsmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Beziehungsmarketing
72
Relationship marketing
72
Theorie
18
Theory
18
Customer satisfaction
16
Deutschland
16
Germany
16
Kundenzufriedenheit
16
Customer value
8
Kundenmanagement
8
Kundenwert
8
Marketing management
7
Marketingmanagement
7
Measurement
7
Messung
7
Lieferantenmanagement
6
Supplier relationship management
6
Consumer behaviour
5
Konsumentenverhalten
5
Market research
5
Marktforschung
5
Quality management
5
Qualitätsmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Electronic Commerce
4
Kundenorientierung
4
Loyalty program
4
Unternehmen
4
Verbraucherzufriedenheit
4
Customer integration
3
Customer relationship management
3
E-commerce
3
Estimation
3
Firm performance
3
Kundenanalyse
3
Kundenintegration
3
Marketing theory
3
Marketingtheorie
3
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Case study
1
Fallstudie
1
Language
All
English
3
German
1
Author
All
Krafft, Manfred
Töpfer, Armin
Bijmolt, Tammo H. A.
11
Tanford, Sarah
11
Zolfaghari, Saeed
9
Bazargan, Amirhossein
7
Mattila, Anna S.
7
Chun, So Yeon
6
Karray, Salma
6
Stourm, Valeria
6
Breugelmans, Els
5
Dorotic, Matilda
5
Meyer-Waarden, Lars
5
Papenhoff, Heike
5
Raab, Carola
5
Verhoef, Peter C.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Bhardwaj, Renu
4
Caminal, Ramón
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Kopalle, Praveen K.
4
Mimouni Chaabane, Aïda
4
Palmatier, Robert W.
4
Rabbanee, Fazlul K.
4
Ramaseshan, B.
4
Ranzinger, Alexandra
4
Rese, Mario
4
Soni, Pavleen
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Wierich, Ralf
4
Zeng, Kevin J.
4
Ansari, Asim
3
Berezan, Orie
3
Bombaij, Nick J. F.
3
Bradlow, Eric
3
Bradlow, Eric T.
3
more ...
less ...
Published in...
All
Customer engagement marketing
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
2
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
3
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
4
Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten : Ergebnisse einer empirischen Analyse
Kracht, Nadine-M.
;
Günther, Swen
;
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 719-736)
.
2008
Persistent link: https://www.econbiz.de/10003708685
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->