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~person:"Krafft, Manfred"
~subject:"Customer value"
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Customer value
Beziehungsmarketing
43
Relationship marketing
43
Theorie
9
Theory
9
Deutschland
7
Germany
7
Kundenwert
7
Customer satisfaction
6
Kundenzufriedenheit
6
Consumer behaviour
5
Konsumentenverhalten
5
Kundenmanagement
5
Marketing management
5
Marketingmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Market research
4
Marktforschung
4
Supplier relationship management
4
Customer integration
3
Customer relationship management
3
Electronic Commerce
3
Estimation
3
Firm performance
3
Kundenanalyse
3
Kundenbindungsprogramm
3
Kundenintegration
3
Loyalty program
3
Marketing theory
3
Marketingtheorie
3
Mobile Marketing
3
Mobile marketing
3
New product development
3
Produktentwicklung
3
Schätzung
3
Unternehmenserfolg
3
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2
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4
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Krafft, Manfred
Kumar, V.
28
Madhani, Pankaj M.
14
Eggert, Andreas
11
Fader, Peter
9
Günter, Bernd
9
Heinonen, Kristina
9
Helm, Sabrina
9
Verhoef, Peter C.
9
Bruhn, Manfred
8
Ko, Eunju
8
Bauer, Hans H.
7
Gil Saura, Irene
7
Neslin, Scott A.
7
Venkatesan, Rajkumar
7
Wiesel, Thorsten
7
Frow, Pennie
6
Gallarza, Martina G.
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
Matzler, Kurt
5
Payne, Adrian
5
Peppers, Don
5
Pfeifer, Phillip E.
5
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Betriebswirtschaftliche Studien
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of research on customer equity in marketing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
7
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1
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
2
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
3
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen
Krafft, Manfred
;
Götz, Oliver
- In:
Grundlagen des CRM : Strategie, Geschäftsprozesse und …
,
(pp. 213-246)
.
2011
Persistent link: https://www.econbiz.de/10008857601
Saved in:
4
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
5
Kundenbindung und Kundenwert
Krafft, Manfred
-
2007
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003439623
Saved in:
6
Valuation of customers in growth companies : a scenario based model
Krafft, Manfred
;
Rudolf, Markus
;
Rudolf-Sipötz, Elisabeth
- In:
Schmalenbach business review : sbr
57
(
2005
)
2
,
pp. 103-125
Persistent link: https://www.econbiz.de/10002747077
Saved in:
7
Kundenbindung und Kundenwert : mit 25 Tabellen
Krafft, Manfred
-
2002
Persistent link: https://www.econbiz.de/10001611513
Saved in:
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