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~person:"Krafft, Manfred"
~subject:"Deutschland"
~subject:"Kundenmanagement"
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Search: subject_exact:"Market-orientated perspective"
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Deutschland
Kundenmanagement
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Krafft, Manfred
Bruhn, Manfred
34
Meffert, Heribert
26
Kuß, Alfred
21
Tomczak, Torsten
18
Homburg, Christian
15
Bauer, Hans H.
13
Kleinaltenkamp, Michael
13
Reinecke, Sven
13
Diller, Hermann
11
Kirchgeorg, Manfred
11
Backhaus, Klaus
10
Fritz, Wolfgang
10
Wiedmann, Klaus-Peter
10
Drees, Norbert
9
Fantapié Altobelli, Claudia
9
Kreutzer, Ralf T.
9
Berndt, Ralph
8
Esch, Franz-Rudolf
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Runia, Peter
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Pepels, Werner
7
Albers, Sönke
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Fink, Klaus-J.
6
Hermanns, Arnold
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Sander, Matthias
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Spiller, Achim
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Swoboda, Uwe C.
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Benkenstein, Martin
5
Brettel, Malte
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Burmann, Christoph
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Dietrich, Martin
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Engelen, Andreas
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Gardini, Marco A.
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Geyer, Olaf
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Herrmann, Andreas
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Kay, Rosemarie
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Kranzusch, Peter
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Link, Jörg
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Kundenmanagement & Electronic Commerce
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Research
1
Retailing in the 21st century : current and future trends
1
The journal of personal selling & sales management : JPSSM
1
Zeitschrift für Betriebswirtschaft / Special issue : ZfB
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ECONIS (ZBW)
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1
In-store Mobile Marketing-Kommunikation : empirische Analysen von Determinanten aus Konsumentensicht
Stafflage, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011407617
Saved in:
2
The role of sales and marketing in market-oriented companies
Goetz, Oliver
;
Hoelter, Ann-Kristin
;
Krafft, Manfred
- In:
The journal of personal selling & sales management : JPSSM
33
(
2013
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10010247631
Saved in:
3
Entrepreneurship in retailing : Leopold Stiefel's "big idea" and the growth of Media Markt and Saturn
Mantrala, Murali K.
;
Krafft, Manfred
- In:
Retailing in the 21st century : current and future trends
,
(pp. 43-60)
.
2010
Persistent link: https://www.econbiz.de/10003936876
Saved in:
4
Möglichkeiten und Grenzen der marktorientierten Unternehmensführung in Zeiten der Rezession
Krafft, Manfred
;
Niederhofer, Max
- In:
Marktorientierte Führung im wirtschaftlichen und …
,
(pp. 183-194)
.
2007
Persistent link: https://www.econbiz.de/10003584476
Saved in:
5
Perspektiven der Kommunikationspolitik
Krafft, Manfred
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003028186
Saved in:
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