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~person:"Kraft, Manfred"
~person:"Kumar, V."
~person:"Lilien, Gary L."
~subject:"Beziehungsmarketing"
~subject:"Direct marketing"
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Search: subject:"B-to-B-Marketing"
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Beziehungsmarketing
Direct marketing
B-to-B-Marketing
26
Business-to-business marketing
26
Lieferantenmanagement
9
Supplier relationship management
9
Relationship marketing
7
Marketing management
6
Marketingmanagement
6
Customer value
5
Kundenwert
5
Marketing theory
5
Marketingtheorie
5
business-to-business marketing
4
Brand management
3
Markenführung
3
Salespeople
3
Selling
3
Verkauf
3
Verkaufspersonal
3
B2B markets
2
Brand image
2
Business-to-Business-Marketing
2
Consumer behaviour
2
Customer acquisition
2
Direktmarketing
2
Experiment
2
Investitionsgütermarketing
2
Konsumentenverhalten
2
Kundengewinnung
2
Markenimage
2
Performance measurement
2
Performance-Messung
2
Viral marketing
2
Virales Marketing
2
referrals
2
Allocation
1
Allokation
1
B2B
1
B2B disruptions
1
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Article
7
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5
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5
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2
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2
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1
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English
7
German
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Kraft, Manfred
Kumar, V.
Lilien, Gary L.
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
Krafft, Manfred
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Schwepker, Charles H. <Jr.>
6
Andersen, Poul Houman
5
Casidy, Riza
5
Good, Megan C.
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Evanschitzky, Heiner
4
Fredebeul-Krein, Tobias
4
Gil Saura, Irene
4
Homburg, Christian
4
Jalkala, Anne
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Backhaus, Christof
3
Barry, James M.
3
Baxter, Roger
3
Belz, Christian
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
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Published in...
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Journal of marketing
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
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ECONIS (ZBW)
8
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
4
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
5
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
6
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
7
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
8
Direktmarketing auf Industriegütermärkten : Bestandsaufnahme, Forschungsfelder und methodische Anforderungen
Frenzen, Heiko
;
Kraft, Manfred
;
Petersen, Kay Uwe
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 381-404)
.
2007
Persistent link: https://www.econbiz.de/10003435760
Saved in:
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