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~person:"Kranz, Sebastian"
~person:"Naudé, Peter"
~subject:"Manufacturing industries"
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Manufacturing industries
Lieferantenmanagement
39
Supplier relationship management
39
B-to-B-Marketing
11
Business network
11
Business-to-business marketing
11
Theorie
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Kranz, Sebastian
Naudé, Peter
Morita, Hodaka
5
Alexander, Ralph S.
4
Cross, James S.
4
Herweg, Fabian
4
Lawson, Benn
4
Lileeva, Alla
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Müller, Daniel
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Raff, Horst
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Routroy, Srikanta
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Profitable marketing relationships series
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
3
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten
;
Henneberg, Stephan
;
Ashnai, Bahar
; …
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 360-371
Persistent link: https://www.econbiz.de/10008655577
Saved in:
2
Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.
;
Gruber, Thorsten
;
Reppel, Alexander
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
Saved in:
3
Business-to-business marketing : strategies and implementation
Michel, Daniel
;
Naudé, Peter
;
Salle, Robert
;
Valla, …
-
2002
Persistent link: https://www.econbiz.de/10001631328
Saved in:
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