//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kull, Alexander J."
~person:"Pellar, Carina"
~subject:"Beziehungsmarketing"
~subject:"Nonprofit-Organisation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cause-related marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Nonprofit-Organisation
Cause-Related Marketing
3
Cause-related marketing
3
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Konsumentenverhalten
2
Altruism
1
Altruismus
1
Brand
1
Brand attachment
1
Brand management
1
Charitable organization
1
Charity
1
Co-creation
1
Corporate reputation
1
Customer integration
1
Deutschland
1
Empowerment
1
Engagement
1
Firmenimage
1
Fundraising
1
Gemeinnützige Organisation
1
Germany
1
Kundenintegration
1
Markenartikel
1
Markenführung
1
Nonprofit marketing
1
Nonprofit organization
1
Nonprofit-Marketing
1
Relationship marketing
1
Schweiz
1
Soziomarketing
1
Sponsoring
1
Switzerland
1
Unternehmen
1
Wohltätigkeit
1
cause-related marketing
1
charitable giving
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Hochschulschrift
1
Thesis
1
Language
All
English
3
Author
All
Kull, Alexander J.
Pellar, Carina
Thomas, Sujo
9
Bhatt, Viral
4
Deb, Madhurima
4
Amawate, Vibhas
3
Chawla, Deepak
3
Kureshi, Sonal
3
Patel, Ritesh
3
Chang, Chun-Tuan
2
Duarte, Paulo
2
Gadhavi, Dharmesh D.
2
Galan-Ladero, M. Mercedes
2
Gupta, Shruti
2
Hanks, Lydia
2
Jublee, Daniel Inbaraj
2
Kasilingam, Dharun Lingam
2
Ko, Wai Wai
2
Liu, Gordon
2
Mattila, Anna S.
2
Shukla, Yupal S.
2
Silva, Susana C.
2
Stephen, Gladys
2
Wymer, Walter
2
Abd. Ghani, Mazuri Binti
1
Abha, Wankhede
1
Aggarwal, Vivek
1
Akansha Singh
1
Akolaa, Andrews Adugudaa
1
Amato, Christie H.
1
Amato, Louis
1
Appiah, Felix
1
Arthurs, Jonathan
1
Attmann, Julianne
1
Bae, Mikyeung
1
Balqiah, Tengku Ezni
1
Bautista, Reynaldo
1
Bebko, Charlene
1
Behl, Abhishek
1
Beise-Zee, Rian
1
Bergkvist, Lars
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
3
Cause-related marketing : effects and moderators
Pellar, Carina
-
2011
Persistent link: https://www.econbiz.de/10008937638
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->