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~person:"Kull, Alexander J."
~person:"Pellar, Carina"
~subject:"Markenführung"
~subject:"Nonprofit-Organisation"
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Markenführung
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Cause-Related Marketing
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Cause-related marketing
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Kull, Alexander J.
Pellar, Carina
Arora, Neeraj
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Psychology & marketing
1
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ECONIS (ZBW)
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Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
You decide, we donate : strengthening consumer-brand relationships through digitally co-created social responsibility
Kull, Alexander J.
;
Heath, Timothy B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011490823
Saved in:
3
Cause-related marketing : effects and moderators
Pellar, Carina
-
2011
Persistent link: https://www.econbiz.de/10008937638
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