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~person:"Kumar, Ajith"
~person:"Moyer, Reed"
~person:"Selnes, Fred"
~subject:"Kundenwert"
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Kundenwert
B-to-B-Marketing
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Customer value
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Market segmentation
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Kumar, Ajith
Moyer, Reed
Selnes, Fred
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Hutt, Michael D.
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Tarasi, Crina O.
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Walker, Beth A.
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ECONIS (ZBW)
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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
2
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
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