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~person:"Kumar, V."
~person:"Szabó, László"
~person:"Wiedmann, Klaus-Peter"
~subject:"Bibliometrie"
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Kumar, V.
Szabó, László
Wiedmann, Klaus-Peter
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Consumption culture in Europe : insight into the beverage industry
1
Journal of the Academy of Marketing Science
1
Review of marketing research
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ECONIS (ZBW)
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Accessing the influence of strategic marketing research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
2
Consumer culture : literature review
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Behrens, Stefan
; …
- In:
Consumption culture in Europe : insight into the …
,
(pp. 72-99)
.
2013
Persistent link: https://www.econbiz.de/10009720268
Saved in:
3
Looking through the marketing lens : my journey so far ...
Kumar, V.
-
2011
Persistent link: https://www.econbiz.de/10009270384
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