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~person:"Kumar, V."
~subject:"B-to-B-Marketing"
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Search: subject:"customer relationship management"
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B-to-B-Marketing
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
15
Kundenmanagement
10
Customer integration
9
Kundenintegration
9
Measurement
9
Messung
9
Marketing theory
8
Marketingtheorie
8
USA
8
United States
8
customer lifetime value
8
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Theorie
7
Theory
7
Unternehmenserfolg
7
Einzelhandel
6
Performance measurement
6
Performance-Messung
6
Retail trade
6
customer engagement
6
customer relationship management
6
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
5
Market research
5
Marktforschung
5
Supplier relationship management
5
Beziehungsmanagement
4
Brand image
4
Dienstleistungsqualität
4
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English
5
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Kumar, V.
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Andersen, Poul Houman
5
Brennan, Ross
5
Casidy, Riza
5
Ehret, Michael
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Jacob, Frank
5
Keränen, Joona
5
Schmitz, Christian
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Burton, Jamie
4
Bush, Alan J.
4
Fließ, Sabine
4
Gil Saura, Irene
4
Good, Megan C.
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Canning, Louise
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Evanschitzky, Heiner
3
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Published in...
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Legends in marketing
1
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ECONIS (ZBW)
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
3
Customer
relationship
management
in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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