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~person:"Kumar, V."
~subject:"Firm performance"
~subject:"Supplier relationship management"
~type_genre:"Article in journal"
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Firm performance
Supplier relationship management
Beziehungsmarketing
48
Relationship marketing
48
Customer value
25
Kundenwert
25
Marketing management
25
Marketingmanagement
25
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
13
Markenführung
13
Marketing
12
USA
12
United States
12
Theorie
10
Theory
10
B-to-B-Marketing
9
Business-to-business marketing
9
Customer satisfaction
9
Kundenzufriedenheit
9
Performance measurement
8
Performance-Messung
8
Unternehmenserfolg
8
Emerging economies
7
Lieferantenmanagement
7
Measurement
7
Messung
7
Schwellenländer
7
customer lifetime value
7
Brand
6
Brand image
6
Markenartikel
6
Markenimage
6
Viral marketing
6
Virales Marketing
6
Customer engagement
5
Customer integration
5
Einzelhandel
5
Kundenintegration
5
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Undetermined
9
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Article
13
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Article in journal
Aufsatz in Zeitschrift
13
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
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English
13
Author
All
Kumar, V.
Svensson, Göran
49
Naudé, Peter
32
Cheng, T. C. E.
30
Schiele, Holger
28
Wagner, Stephan M.
28
Henneberg, Stephan
27
Choi, Tsan-Ming
22
Homburg, Christian
21
Huo, Baofeng
21
Zhao, Xiande
21
Choi, Thomas Y.
20
Mysen, Tore
20
Liu, Yi
19
Narasimhan, Ram
19
Yang, Zhilin
18
Buvik, Arnt
17
Sharma, Piyush
17
Corsaro, Daniela
16
Hartmann, Evi
16
Jia, Fu
16
Palmatier, Robert W.
16
Schoenherr, Tobias
16
Sinkovics, Rudolf R.
16
Barnes, Bradley R.
15
Snehota, Ivan
15
Ulaga, Wolfgang
15
Blome, Constantin
14
Ellegaard, Chris
14
Gil Saura, Irene
14
Johnston, Wesley J.
14
Kähkönen, Anni-Kaisa
14
La Rocca, Antonella
14
Li, Yuan
14
Morgan, Neil A.
14
O'Cass, Aron
14
Zhou, Kevin Zheng
14
Andersen, Poul Houman
13
Eßig, Michael
13
Gligor, David M.
13
Gunasekaran, Angappa
13
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of marketing research : JMR
3
Journal of marketing
2
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
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ECONIS (ZBW)
13
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1
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Date (oldest first)
1
B2B
marketing
for industrial value addition : How do geopolitical tension and economic policy uncertainty affect sustainable development?
Shams, S. M. Riad
;
Kazi Sohag
;
Islam, Monirul
;
Vrontis, …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 253-274
Persistent link: https://www.econbiz.de/10014531532
Saved in:
2
The relative influence of economic and relational direct
marketing
communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.
;
Sunder, Sarang
;
Sharma, Amalesh
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 627-643
Persistent link: https://www.econbiz.de/10011422447
Saved in:
5
Recovering hidden buyer-seller relationship states to measure the return on
marketing
investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
Saved in:
6
A dynamic model of the contract length and early termination : the roles of technology evolution and pricing strategy
Qu, Yingge
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383038
Saved in:
7
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
Saved in:
8
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
9
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
10
Competititve advantage through engagement
Kumar, V.
;
Pansari, Anita
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 497-514
Persistent link: https://www.econbiz.de/10011537711
Saved in:
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