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~person:"Kumar, V."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
79
Relationship marketing
79
Marketing management
38
Marketingmanagement
38
Kundenwert
36
Consumer behaviour
33
Customer value
32
Firm performance
15
USA
15
United States
15
Unternehmenserfolg
15
Brand management
13
Markenführung
13
Theorie
13
Theory
13
Marketing theory
12
Marketingtheorie
12
Measurement
11
B-to-B-Marketing
10
Business-to-business marketing
10
Emerging economies
10
Kundenmanagement
10
Lieferantenmanagement
10
Messung
10
Schwellenländer
10
Supplier relationship management
10
Customer integration
9
Einzelhandel
9
Kundenintegration
9
Retail trade
9
Brand image
8
Customer satisfaction
8
Kundenzufriedenheit
8
Markenimage
8
Performance measurement
8
Performance-Messung
8
customer lifetime value
8
Market research
7
Marketing
7
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Undetermined
24
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Article
28
Book / Working Paper
5
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Book section
2
Lehrbuch
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Lehrmittel
1
Sammelwerk
1
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Language
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English
33
Author
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Kumar, V.
Han, Heesup
65
Mattila, Anna S.
57
Loureiro, Sandra Maria Correia
40
Hollebeek, Linda D.
39
Phau, Ian
39
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Septianto, Felix
29
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Gierl, Heribert
26
Vrontis, Demetris
25
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
Guzman, Francisco
21
Khan, Imran
21
MacInnis, Deborah J.
21
Park, Jungkun
21
Rather, Raouf Ahmad
21
Sreejesh, S.
21
Wong, IpKin Anthony
21
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Springer-Verlag GmbH
1
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Journal of the Academy of Marketing Science
7
Journal of marketing
6
Journal of marketing research : JMR
6
Journal of international marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
Customer engagement marketing
1
Handbook of research on customer engagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Psychology & marketing
1
Springer Texts in Business and Economics
1
Springer eBook Collection / Business and Management
1
Springer texts in business and economics
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ECONIS (ZBW)
33
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11
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
12
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
13
Linking customer behaviors to cash flow level and volatility : implications for marketing practices
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
;
Paulich, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011650403
Saved in:
14
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
15
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
16
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
17
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
18
Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.
;
Umashankar, Nita
;
Kim, Kihyun Hannah
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
5
,
pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
Saved in:
19
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
20
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
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