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~person:"Kumar, V."
~subject:"Markenartikel"
~type_genre:"Aufsatz in Zeitschrift"
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Markenartikel
Beziehungsmarketing
48
Relationship marketing
48
Consumer behaviour
26
Konsumentenverhalten
26
Marketing management
25
Marketingmanagement
25
Customer value
23
Kundenwert
23
Brand management
13
Markenführung
13
USA
13
United States
13
Emerging economies
10
Firm performance
10
Schwellenländer
10
Theorie
10
Theory
10
Unternehmenserfolg
10
B-to-B-Marketing
8
Business-to-business marketing
8
Customer satisfaction
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
Supplier relationship management
7
customer lifetime value
7
Brand
6
Brand image
6
Einzelhandel
6
Markenimage
6
Marketing
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Performance measurement
6
Performance-Messung
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Retail trade
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5
Customer integration
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Emerging markets
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Aufsatz in Zeitschrift
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Kumar, V.
Sarkar, Abhigyan
19
Phau, Ian
18
Melewar, T. C.
17
Fetscherin, Marc
15
Dawes, John
14
Keller, Kevin Lane
14
Khan, Imran
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Sarkar, Juhi Gahlot
13
Guzman, Francisco
12
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Ko, Eunju
10
Rahman, Zillur
10
Romaniuk, Jenni
10
Baumgarth, Carsten
9
Foroudi, Pantea
9
Han, Heesup
9
Johnson, Lester W.
9
Kumar, Vikas
9
Merrilees, Bill
9
Sreejesh, S.
9
Trinh, Giang
9
Abratt, Russell
8
Augusto, Mário Gomes
8
Davvetas, Vasileios
8
De Chernatony, Leslie
8
Eisingerich, Andreas B
8
Gupta, Suraksha
8
Kaufmann, Hans Rüdiger
8
Koll, Oliver
8
Paul, Justin
8
Roper, Stuart
8
Sattler, Henrik
8
Steenkamp, Jan-Benedict E. M.
8
Valette-Florence, Pierre
8
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Journal of marketing research : JMR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing
1
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ECONIS (ZBW)
6
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1
Evaluating the impact of social media activities on human brand sales
Saboo, Alok R.
;
Kumar, V.
;
Ramani, Girish
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 524-541
Persistent link: https://www.econbiz.de/10011596859
Saved in:
2
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
3
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
4
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
5
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
Saved in:
6
Brand licensing : what drives royalty rates?
Jayachandran, Satish
;
Kaufman, Peter
;
Kumar, V.
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009793049
Saved in:
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