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~person:"Kumar, V."
~subject:"Marketing theory"
~subject:"Theorie"
~subject:"USA"
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Marketing theory
Theorie
USA
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
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15
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Kumar, V.
Bruhn, Manfred
48
Homburg, Christian
45
Herrmann, Andreas
27
Huber, Frank
26
Piller, Frank T.
22
Bauer, Hans H.
19
Reichwald, Ralf
17
Stauss, Bernd
17
Hennig-Thurau, Thorsten
16
Ahlert, Dieter
15
Günter, Bernd
15
Smith, Alan D.
15
Helm, Sabrina
14
Hippner, Hajo
14
Matzler, Kurt
14
Elhauge, Einer
12
Sheth, Jagdish N.
12
Grönroos, Christian
11
Hinterhuber, Hans H.
11
Krafft, Manfred
11
Albers, Sönke
10
Rudanko, Leena
10
Stock-Homburg, Ruth
10
Swoboda, Bernhard
10
Wilde, Klaus D.
10
Armstrong, Gary
9
Benkenstein, Martin
9
Corsten, Hans
9
Diller, Hermann
9
Johnson, Michael D.
9
Kleinaltenkamp, Michael
9
Kotler, Philip
9
Meyer, Anton
9
Töpfer, Armin
9
Verhoef, Peter C.
9
Eggert, Andreas
8
Foscht, Thomas
8
Gouthier, Matthias H. J.
8
Han, Heesup
8
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7
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1
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1
Marketing mix decisions : new perspectives and practices
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ECONIS (ZBW)
21
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
3
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
4
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
5
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
6
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
7
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
8
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
9
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
10
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
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