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~person:"Kumar, V."
~subject:"Relationship marketing"
~subject:"Theorie"
~subject:"Virales Marketing"
~type:"article"
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Relationship marketing
Theorie
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B-to-B-Marketing
10
Business-to-business marketing
10
Beziehungsmarketing
4
Customer value
4
Kundenwert
4
Lieferantenmanagement
4
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4
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2
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Marketing management
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English
6
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Kumar, V.
Svensson, Göran
13
Kleinaltenkamp, Michael
8
Kowalkowski, Christian
8
Terho, Harri
7
Itani, Omar S.
6
Jalkala, Anne
6
Keränen, Joona
6
Naudé, Peter
6
Schwepker, Charles H. <Jr.>
6
Backhaus, Klaus
5
Casidy, Riza
5
Good, Megan C.
5
Høgevold, Nils M.
5
Andersen, Poul Houman
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Grewal, Dhruv
4
Homburg, Christian
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Salminen, Risto T.
4
Schmitz, Christian
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Aarikka-Stenroos, Leena
3
Agnihotri, Raj
3
Akrout, Houcine
3
Albers, Sönke
3
Barry, James M.
3
Borg, Susanne Wiatr
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
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Published in...
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
4
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
5
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
6
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
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