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~person:"Kumar, V."
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
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Retail trade
Beziehungsmarketing
48
Relationship marketing
48
Customer value
21
Kundenwert
21
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
8
Marketingmanagement
8
customer lifetime value
7
Customer satisfaction
6
Kundenzufriedenheit
6
USA
6
United States
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Customer engagement
5
Customer integration
5
Kundenintegration
5
Measurement
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Messung
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customer engagement
5
customer relationship management
5
Dienstleistungsqualität
4
Firm performance
4
Performance measurement
4
Performance-Messung
4
Service quality
4
Theorie
4
Theory
4
Unternehmenserfolg
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B-to-B-Marketing
3
Brand management
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Business-to-business marketing
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Einzelhandel
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Emerging economies
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International marketing
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Internationales Marketing
3
Markenführung
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Schwellenländer
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Aufsatz in Zeitschrift
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Kumar, V.
Gil Saura, Irene
15
Grewal, Dhruv
12
Schramm-Klein, Hanna
10
Das, Gopal
9
Bang, Nguyen
7
Bijmolt, Tammo H. A.
7
Frasquet Deltoro, Marta
6
Lombart, Cindy
6
Neslin, Scott A.
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Chen, Jing
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Pantano, Eleonora
5
Rubio Benito, Natalia
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Soni, Pavleen
5
Wagner, Gerhard
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Gustafsson, Anders
4
Hübner, Alexander
4
Ieva, Marco
4
Jebarajakirthy, Charles
4
McLean, Graeme J.
4
Moliner-Velázquez, Beatriz
4
Mollá Descals, Alejandro
4
Mortimer, Gary
4
Noble, Stephanie M.
4
Quach, Sara
4
Roggeveen, Anne L.
4
Rosenbaum, Mark S.
4
Saarijärvi, Hannu
4
Shamim, Amjad
4
Shankar, Amit
4
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Journal of retailing
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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1
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
2
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
3
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
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