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~person:"Kumar, V."
~subject:"Retail trade"
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Retail trade
Beziehungsmarketing
80
Relationship marketing
80
Kundenwert
32
Customer value
28
Consumer behaviour
24
Konsumentenverhalten
24
Marketing management
15
Marketingmanagement
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customer lifetime value
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Performance-Messung
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customer engagement
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customer relationship management
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer engagement
5
Lieferantenmanagement
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Market research
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Marktforschung
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Supplier relationship management
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Beziehungsmanagement
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6
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Kumar, V.
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Ritschel, Falk
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
4
Gustafsson, Anders
4
Jebarajakirthy, Charles
4
Karjaluoto, Heikki
4
Köhler, Sven
4
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Legends in marketing
3
Journal of retailing
2
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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1
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
Saved in:
2
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
3
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
4
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
Saved in:
5
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
6
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
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