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~person:"Kumar, V."
~subject:"Theorie"
~subject:"USA"
~type_genre:"Article in journal"
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USA
Beziehungsmarketing
48
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48
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21
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21
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17
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17
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8
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Kumar, V.
Herrmann, Andreas
13
Smith, Alan D.
13
Homburg, Christian
9
Huber, Frank
9
Han, Heesup
8
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6
Brodie, Roderick J.
5
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5
Hennig-Thurau, Thorsten
5
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5
Hyun, Sunghyup Sean
5
Jang, Soocheong
5
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5
Kim, Wansoo
4
Mattila, Anna S.
4
Matzler, Kurt
4
Palmatier, Robert W.
4
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4
Walsh, Gianfranco
4
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3
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3
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3
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3
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3
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3
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3
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3
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3
Ha, Jooyeon
3
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3
Klose, Andreas
3
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3
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3
Peltier, James
3
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3
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3
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3
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Journal of marketing
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2
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1
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1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
8
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1
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
2
National culture, economy, and customer lifetime value : assessing the relative impact of the drivers of customer lifetime value for a global retailer
Kumar, V.
;
Pansari, Anita
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011460092
Saved in:
3
Regaining "lost" customers : the predictive power of first-lifetime behavior, the reason for defection, and the nature of the win-back offer
Kumar, V.
;
Bhagwat, Yashoda
;
Zhang, Xi Alan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 34-55
Persistent link: https://www.econbiz.de/10011304639
Saved in:
4
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.
;
Sunder, Sarang
;
Ramaseshan, B.
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Saved in:
5
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
6
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
7
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
8
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
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