//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, V."
~type_genre:"Case study"
~type_genre:"Festschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
11
Marketingtheorie
11
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
6
Marketingmanagement
6
Einzelhandel
3
Retail trade
3
International marketing
2
Internationales Marketing
2
USA
2
United States
2
B-to-B-Marketing
1
Business-to-business marketing
1
Börsenkurs
1
Consumer behaviour
1
Customer value
1
Distribution costs
1
Empirical method
1
Empirische Methode
1
Firm value
1
Forecasting model
1
Ice cream
1
India
1
Indien
1
Konsumentenverhalten
1
Kundenwert
1
Lieferantenmanagement
1
Market research
1
Marketing
1
Marktforschung
1
Measurement
1
Messung
1
Private Altersvorsorge
1
Private retirement provision
1
Product management
1
Produktmanagement
1
Prognoseverfahren
1
Prudential Insurance Company of America <Newark, NJ>
1
Share price
1
more ...
less ...
Type of publication
All
Book / Working Paper
12
Article
4
Type of publication (narrower categories)
All
Case study
Festschrift
Article in journal
145
Aufsatz in Zeitschrift
145
Aufsatz im Buch
17
Book section
17
Lehrbuch
16
Textbook
9
Collection of articles of several authors
5
Fallstudie
5
Glossar enthalten
5
Glossary included
5
Sammelwerk
5
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Arbeitspapier
3
Aufsatzsammlung
3
research-article
2
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Einführung
1
Handbook
1
Handbuch
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
16
Author
All
Kumar, V.
Schmid, Stefan
56
Albach, Horst
53
Bruhn, Manfred
33
Smith, Alan D.
27
Gleich, Ronald
24
Meffert, Heribert
24
Horváth, Péter
23
Sheth, Jagdish N.
23
Hayek, Friedrich A. von
22
Gassmann, Oliver
20
Zentes, Joachim
19
Klaß, Gert von
18
Phillips, Peter C. B.
18
Tollison, Robert D.
18
Ahlert, Dieter
17
Arestis, Philip
17
Nufer, Gerd
17
Backhaus, Klaus
16
Becker, Wolfgang
16
Koch, Peter
16
Siegfried, Patrick
16
Weber, Jürgen
16
Wildemann, Horst
16
Albert, Hans
15
Ghauri, Pervez N.
15
Giersch, Herbert
15
Herstatt, Cornelius
15
Hess, Thomas
15
Pechlaner, Harald
15
Willcocks, Leslie
15
Arrow, Kenneth Joseph
14
Baetge, Jörg
14
Esch, Franz-Rudolf
14
Estrin, Saul
14
Glowik, Mario
14
Harcourt, G. C.
14
Holtbrügge, Dirk
14
Hsiao, Cheng
14
Klein, Lawrence Robert
14
more ...
less ...
Published in...
All
Legends in marketing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
MSI reports : working paper series
1
Marketing mix decisions : new perspectives and practices
1
SAGE texts
1
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing research : a global outlook
Kumar, V.
-
2015
Persistent link: https://www.econbiz.de/10014010654
Saved in:
2
Creating a measurable social media marketing strategy : increasing the value and ROI of intangibles and tangibles for Hokey Pokey
Kumar, V.
;
Bhaskaran, Vikram
;
Mirchandani, Rohan
;
Shah, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 194-212
Persistent link: https://www.econbiz.de/10009736695
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
5
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
6
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
7
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
8
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
9
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
10
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->