//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kumar, Vikas"
~subject:"Internet"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet
Markenführung
Internet marketing
12
Online-Marketing
12
Social Web
9
Social web
9
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Brand
4
Brand management
4
Markenartikel
4
Online retailing
4
Online-Handel
4
Brand image
3
India
3
Indien
3
Markenimage
3
Online brand communities
3
social media
3
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Marketing management
2
Marketingmanagement
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile communications
2
Mobile marketing
2
Mobilkommunikation
2
Retail trade
2
Website
2
e-commerce
2
mobile marketing
2
online retail
2
Advertising
1
Advertising effects
1
B2C
1
Bachelor of Engineering
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Kumar, Vikas
Ahuja, Vandana
9
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Kreutzer, Ralf T.
7
Rahman, Zillur
7
Rita, Paulo
7
Filieri, Raffaele
6
Khan, Imran
6
Theobald, Elke
6
Vashisht, Devika
6
Alleman, James H.
5
Bilro, Ricardo Godinho
5
D'Annunzio, Anna
5
Dwivedi, Yogesh Kumar
5
Gensler, Sonja
5
Goldfarb, Avi
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kunkel, Thilo
5
Labrecque, Lauren I.
5
Lambrecht, Anja
5
Loginova, Oksana
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Ozuem, Wilson
5
Pauwels, Koen
5
Rowley, Jennifer
5
Russo, Antonio
5
Sabatini, Fabio
5
Schivinski, Bruno
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Wilbur, Kenneth C.
5
Alavi, Shirin
4
Anderson, Simon P.
4
Ashraf, Sarfraz
4
Bellman, Steven
4
Chaffey, Dave
4
more ...
less ...
Published in...
All
International journal of business information systems : IJBIS
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Engaging luxury brand consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
Saved in:
4
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
5
Determinants of the success of online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 246-262
Persistent link: https://www.econbiz.de/10012596507
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->