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~person:"Kumar, Vikas"
~subject:"Relationship marketing"
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Relationship marketing
Social Web
12
Social web
12
Internet marketing
9
Online-Marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
5
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Brand image
4
Markenimage
4
Online brand communities
4
Online retailing
4
Online-Handel
4
social media
3
Brand loyalty
2
E-commerce
2
Electronic Commerce
2
India
2
Indien
2
Website
2
Bachelor of Engineering
1
Bachelor of Technology
1
Big Data
1
Big data
1
Brand community commitment
1
Brand community engagement
1
Brand community experiences
1
Brand community relationship investment
1
Brand community self-esteem
1
Brand ethicality
1
Brand marketing communications
1
Brand ownership
1
Brand purchase intentions
1
Community
1
Competitive advantage
1
Consumer-brand engagement
1
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Kumar, Vikas
Harrigan, Paul
13
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Hajli, Nick
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rita, Paulo
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Dölling, Steffen
5
Fernandes, Teresa
5
Haenlein, Michael
5
Karjaluoto, Heikki
5
Luoma-aho, Vilma
5
Malthouse, Edward C.
5
Popp, Bastian
5
Reinhold, Olaf
5
Rishika, Rishika
5
Ritschel, Falk
5
Skiera, Bernd
5
Sohail, M. Sadiq
5
Soutar, Geoffrey N.
5
Vrontis, Demetris
5
Bezawada, Ram
4
Bilgihan, Anil
4
Bilro, Ricardo Godinho
4
Brodie, Roderick J.
4
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Published in...
All
Journal of retailing and consumer services
2
Journal of global marketing
1
Marketing intelligence & planning
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Source
All
ECONIS (ZBW)
5
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1
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
2
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
3
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
4
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
5
How social shopping retains customers? : capturing the essence of website quality and relationship quality
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kumar, Vikas
- In:
Total quality management & business excellence : an …
29
(
2018
)
2
,
pp. 161-184
Persistent link: https://www.econbiz.de/10011854048
Saved in:
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