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~person:"Kureshi, Sonal"
~person:"Liu, Gordon"
~subject:"Relationship marketing"
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Search: subject_exact:"Cause-Related Marketing"
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Relationship marketing
Cause-related marketing
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Cause-Related Marketing
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Marketing management
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Consumer behaviour
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India
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cause-related marketing
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Kureshi, Sonal
Liu, Gordon
Thomas, Sujo
9
Bhatt, Viral
4
Amawate, Vibhas
3
Chawla, Deepak
3
Deb, Madhurima
3
Patel, Ritesh
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Chang, Chun-Tuan
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Duarte, Paulo
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Gadhavi, Dharmesh D.
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Galan-Ladero, M. Mercedes
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Jublee, Daniel Inbaraj
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Kasilingam, Dharun Lingam
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Ko, Wai Wai
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Mattila, Anna S.
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Shah, Suraj
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Sharma, Mahendra
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Shukla, Yupal S.
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Silva, Susana C.
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Stephen, Gladys
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Vasavada, Maurvi
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Abd. Ghani, Mazuri Binti
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Abha, Wankhede
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Aggarwal, Vivek
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Akansha Singh
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Akolaa, Andrews Adugudaa
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AMS review : official publication of the Academy of Marketing Science
1
International journal of Indian culture and business management
1
International review on public and non-profit marketing
1
Journal of business ethics : JOBE
1
South Asian journal of management : SAJM
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Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
2
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
3
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
4
An integrated model of cause-related marketing strategy development
Liu, Gordon
;
Ko, Wai Wai
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
3/4
,
pp. 78-95
Persistent link: https://www.econbiz.de/10010467849
Saved in:
5
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
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