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~person:"Kureshi, Sonal"
~person:"Mattila, Anna S."
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Search: subject_exact:"Cause-Related Marketing"
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Cause-Related Marketing
10
Cause-related marketing
10
Consumer behaviour
7
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Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
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cause-related marketing
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Cause related Marketing
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Cause related marketing
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Kureshi, Sonal
Mattila, Anna S.
Thomas, Sujo
14
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7
Liu, Gordon
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Bae, Mikyeung
6
Chang, Chun-Tuan
6
Hartmann, Monika
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Vrontis, Demetris
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Christofi, Michael
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Bigné Alcañiz, J. Enrique
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Chang, Chun-tuan
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Das, Neel
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Deb, Madhurima
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Galan-Ladero, M. Mercedes
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Krishna, Aradhna
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Lafferty, Barbara A.
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Lee, Eun Mi
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Youn, Seounmi
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Amawate, Vibhas
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Arora, Neeraj
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Chawla, Deepak
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International journal of Indian culture and business management
1
International journal of hospitality management
1
International review on public and non-profit marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of nonprofit & public sector marketing
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South Asian journal of management : SAJM
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ECONIS (ZBW)
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1
Consumer skepticism towards cause related marketing : exploring the consumer tendency to question from emerging market perspective
Thomas, Sujo
;
Kureshi, Sonal
- In:
International review on public and non-profit marketing
17
(
2020
)
2
,
pp. 225-236
Persistent link: https://www.econbiz.de/10012292855
Saved in:
2
Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Hwang, Yoo Hee
;
Choi, Sungwoo
;
Mattila, Anna S.
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012435909
Saved in:
3
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
4
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
5
Cause-related marketing research : 19882016 : an academic review and classification
Thomas, Sujo
;
Kureshi, Sonal
;
Vatavwala, Sanket
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
5
,
pp. 488-516
Persistent link: https://www.econbiz.de/10012312842
Saved in:
6
Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
Saved in:
7
Cause related marketing : an Indian overview
Kureshi, Sonal
;
Thomas, Sujo
-
2014
Persistent link: https://www.econbiz.de/10010370318
Saved in:
8
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
Saved in:
9
A study of cause related marketing initiatives and consumer insights : evidences from the Indian context
Kureshi, Sonal
;
Thomas, Sujo
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 109-130
Persistent link: https://www.econbiz.de/10011567418
Saved in:
10
Antecedents to participation in corporate social responsibility programs
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of service management
23
(
2012
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10009666544
Saved in:
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