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~person:"Kurtuluş, Mümin"
~person:"Olbrich, Rainer"
~subject:"Markenführung"
~subject:"retailing"
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Markenführung
retailing
Category Management
12
Category management
12
Einzelhandel
6
Lieferantenmanagement
6
Retail trade
6
Supplier relationship management
6
category management
5
Brand management
4
Deutschland
3
Germany
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Handelsmarke
3
Handelsmarketing
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Retail assortment
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Sortiment
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Theorie
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category captainship
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Betriebliches Informationssystem
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Kurtuluş, Mümin
Olbrich, Rainer
Verhoef, Peter C.
4
Ahlert, Dieter
3
Alan, Yasin
3
Sloot, Laurens M.
3
Chimhundu, Ranga
2
Franses, Philip Hans
2
Nam, Myungwoo
2
Raju, Jagmohan Singh
2
Schröder, Hendrik
2
Wang, Chunlin
2
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1
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1
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1
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1
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Du, Rex
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Krishna, Aradhna
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
2
Edition Lebensmittel Zeitung
1
Jahrbuch Handelsmanagement
1
Journal of marketing
1
Manufacturing & service operations management : M & SOM
1
Production and operations management : an international journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
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1
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
Category captainship vs. retailer category management under limited retail shelf space
Kurtuluş, Mümin
;
Toktay, L. Beril
- In:
Production and operations management : an international …
20
(
2011
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10008841640
Saved in:
4
Handelsmarkenführung und Category Management : spezifische Konfliktpotenziale in der Hersteller-Händler-Beziehung und Ansätze zu ihrer Lösung
Olbrich, Rainer
;
Braun, Daniela
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 107-130)
.
2001
Persistent link: https://www.econbiz.de/10001631024
Saved in:
5
Nutzenpotenziale von Scanningdaten im Rahmen des Category Management : ein Fallbeispiel aus dem Bereich der Markenführung im filialisierten Lebensmittel-Einzelhandel
Olbrich, Rainer
;
Grünblatt, Martin
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 167-202)
.
2001
Persistent link: https://www.econbiz.de/10001631075
Saved in:
6
Vertikales Marketing und Markenführung im Zeichen von Category-Management
Ahlert, Dieter
(
ed.
);
Olbrich, Rainer
(
contributor
); …
-
2001
-
1. Auflage
Persistent link: https://www.econbiz.de/10001597377
Saved in:
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