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~person:"Kurtuluş, Mümin"
~subject:"Markenführung"
~subject:"Retail price"
~subject:"retailing"
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Markenführung
Retail price
retailing
Category Management
7
Category management
7
Einzelhandel
6
Retail trade
6
category management
5
Lieferantenmanagement
4
Supplier relationship management
4
Retail assortment
3
Sortiment
3
category captainship
3
Distribution channel
2
Handelsmarke
2
Lieferkette
2
Store brand
2
Supply chain
2
Vertriebsweg
2
retail operations
2
supply chain collaboration
2
Assortment planning
1
Auction theory
1
Auktionstheorie
1
Brand
1
Brand management
1
Consumer behaviour
1
Distribution channels
1
Einzelhandelspreis
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Game theory
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Konsumentenverhalten
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Markenartikel
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Preismanagement
1
Pricing strategy
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Spieltheorie
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assortment
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assortment planning
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auctions with externalities
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channel partnerships
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limited shelf space
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Kurtuluş, Mümin
Verhoef, Peter C.
4
Ahlert, Dieter
3
Alan, Yasin
3
Olbrich, Rainer
3
Sloot, Laurens M.
3
Chimhundu, Ranga
2
Dass, Mayukh
2
Franses, Philip Hans
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Hall, Joseph M.
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Kopalle, Praveen K.
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Krishna, Aradhna
2
Kumar, Piyush
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Nam, Myungwoo
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Raju, Jagmohan Singh
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Schröder, Hendrik
2
Wang, Chunlin
2
Abratt, Russell
1
Amrouche, Nawel
1
Arora, Neeraj
1
Batra, Rajeev
1
Battenfeld, Dirk
1
Berry, Leonard L.
1
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1
Cadeaux, Jack M.
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Casteran, Gauthier
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Chrysochou, Polymeros
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Du, Rex
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Gauri, Dinesh K.
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Journal of marketing
1
Manufacturing & service operations management : M & SOM
1
Production and operations management : an international journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
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1
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
Category captainship vs. retailer category management under limited retail shelf space
Kurtuluş, Mümin
;
Toktay, L. Beril
- In:
Production and operations management : an international …
20
(
2011
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10008841640
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