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~person:"Kurtuluş, Mümin"
~subject:"Markenführung"
~subject:"retailing"
~type_genre:"Article in journal"
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Markenführung
retailing
Category Management
5
Category management
5
category management
5
Einzelhandel
4
Retail trade
4
Retail assortment
3
Sortiment
3
category captainship
3
Distribution channel
2
Handelsmarke
2
Lieferantenmanagement
2
Lieferkette
2
Store brand
2
Supplier relationship management
2
Supply chain
2
Vertriebsweg
2
retail operations
2
supply chain collaboration
2
Assortment planning
1
Auction theory
1
Auktionstheorie
1
Brand
1
Brand management
1
Consumer behaviour
1
Distribution channels
1
Einzelhandelspreis
1
Game theory
1
Konsumentenverhalten
1
Markenartikel
1
Preismanagement
1
Pricing strategy
1
Retail price
1
Spieltheorie
1
assortment
1
assortment planning
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auctions with externalities
1
channel partnerships
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limited shelf space
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Kurtuluş, Mümin
Alan, Yasin
2
Raju, Jagmohan Singh
2
Abratt, Russell
1
Amrouche, Nawel
1
Arora, Neeraj
1
Batra, Rajeev
1
Berry, Leonard L.
1
Cadeaux, Jack M.
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Casteran, Gauthier
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Chrysochou, Polymeros
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Chun, Dal-young
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Dass, Mayukh
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Dekimpe, Marnik G.
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Dion, Paul
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Dotzel, Thomas
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Gielens, Katrijn
1
Henderson, Ty
1
Hu, Honggang
1
Kumar, Piyush
1
Lenk, Peter J.
1
Ma, Yu
1
Meyer-Waarden, Lars
1
Nam, Myungwoo
1
Narasimhan, Chakravarthi
1
Pan, Xiajun Amy
1
Pei, Zhi
1
Pepe, Michael S.
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Seetharaman, Seethu
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Shankar, Venkatesh
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Sloot, Laurens M.
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Sternthal, Brian
1
Thomas, Jacquelyn S.
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Toktay, L. Beril
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Topaloglu, Omer
1
Tyagi, Rajeev K.
1
Verhoef, Peter C.
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Wang, Chunlin
1
Wedel, Michel
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Journal of marketing
1
Manufacturing & service operations management : M & SOM
1
Production and operations management : an international journal of the Production and Operations Management Society
1
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ECONIS (ZBW)
3
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1
The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin
;
Kurtuluş, Mümin
;
Wang, Chunlin
- In:
Manufacturing & service operations management : M & SOM
21
(
2019
)
3
,
pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
Saved in:
2
On the competitive and collaborative implications of category captainship
Alan, Yasin
;
Dotson, Jeffrey P.
;
Kurtuluş, Mümin
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 127-143
Persistent link: https://www.econbiz.de/10011734908
Saved in:
3
Category captainship vs. retailer category management under limited retail shelf space
Kurtuluş, Mümin
;
Toktay, L. Beril
- In:
Production and operations management : an international …
20
(
2011
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10008841640
Saved in:
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