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~person:"Kushwaha, Tarun"
~subject:"Markenimage"
~subject:"USA"
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Kushwaha, Tarun
Steenkamp, Jan-Benedict E. M.
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Dekimpe, Marnik G.
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Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
3
The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 748-769
Persistent link: https://www.econbiz.de/10009731233
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