//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Kuusela, Hannu"
~subject:"Kundendaten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer data"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundendaten
Customer data
5
Service logic
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Reverse use of customer data
3
Service-dominant logic
3
Customer relationship management
2
Service-Dominant Logic
2
Service-based business model
2
Betriebliche Wertschöpfung
1
Business model
1
Data protection
1
Datenschutz
1
Einzelhandel
1
Geschäftsmodell
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Retail trade
1
Value creation
1
customer data
1
service-dominant logic
1
transformative consumer research
1
well-being
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Kuusela, Hannu
Schwarz, Torsten
5
Vasserman, Shoshana
5
Ali, S. Nageeb
4
Lewis, Gregory
4
Baker, Scott R.
3
Baugh, Brian
3
Berg, Kristi
3
Fader, Peter
3
Haag, Nils Christian
3
Klein, Deanna
3
Laussel, Didier
3
Plangger, Kirk
3
Resende, Joana
3
Schupp, Robin Philip
3
Baker, Scott
2
Banasiewicz, Andrew D.
2
Bellis, Emanuel de
2
Braun, Gabriele
2
Breitner, Michael H.
2
Burbary, Ken
2
Burghartz, Pia Teresa
2
Bölzing, Dieter
2
Bünte, Claudia
2
Corduan, Anja
2
Dorfer, Laura
2
Dyché, Jill
2
Eggensperger, Jim
2
Eigler, Joachim
2
Einhorn, Martin
2
Eling, Nicole
2
Friedrich, Ina
2
Girard, John P.
2
Goldfarb, Avi
2
Hagiu, Andrei
2
Hemann, Chuck
2
Herrmann, Andreas
2
Jerath, Kinshuk
2
Kihn, Martin
2
Kleindienst, Dominikus
2
Krider, Robert E.
2
more ...
less ...
Published in...
All
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unlocking the transformative potential of
customer
data
in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
Saved in:
2
Reverse use of
customer
data
: implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->