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~person:"Kuusela, Hannu"
~subject:"customer data"
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customer data
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Kuusela, Hannu
Garratt, Rod
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Saarijärvi, Hannu
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The international review of retail, distribution and consumer research
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Unlocking the transformative potential of
customer
data
in retailing
Saarijärvi, Hannu
;
Kuusela, Hannu
;
Kannan, P. K.
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10011543275
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