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~person:"Kvasnicka, Michael"
~person:"Stremersch, Stefan"
~subject:"Services marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Services marketing
Adherence to expert advice
1
Consumer advice
1
Consumer behaviour
1
Decision
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Empowerment
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Gesundheitsmarketing
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Health care marketing
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Kvasnicka, Michael
Stremersch, Stefan
Berry, Leonard L.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effect
of
customer empowerment on adherence to
expert
advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
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