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~person:"Kwon, Yoo Jin"
~person:"McGrath, Mary Ann"
~person:"Sandıkçı, Özlem"
~subject:"Mädchen"
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American girl and the brand gestalt : closing the loop on sociocultural branding research
Diamond, Nina
;
Sherry, John F.
;
Muñiz, Albert M.
; …
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 118-134
Persistent link: https://www.econbiz.de/10003838598
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