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~person:"Labrecque, Lauren I."
~person:"Pelsmacker, Patrick de"
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Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Labrecque, Lauren I.
Pelsmacker, Patrick de
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Source
All
ECONIS (ZBW)
9
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
3
A new information lens : the self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
Markos, Ereni
;
Labrecque, Lauren I.
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 46-62
Persistent link: https://www.econbiz.de/10011873135
Saved in:
4
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
5
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
6
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
7
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
8
Online personal branding : processes, challenges, and implications
Labrecque, Lauren I.
;
Markos, Ereni
;
Milne, George R.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10008909980
Saved in:
9
The effectiveness of telescopic ads delivered via interactive digital television : the impact of the amount of information and the level of interactivity on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
4
,
pp. 297-308
Persistent link: https://www.econbiz.de/10008760277
Saved in:
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