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~person:"Lacey, Russell"
~subject:"Event-Marketing"
~subject:"Sports marketing"
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Event-Marketing
Sports marketing
Sponsoring
13
Sponsorship
13
Sport event
9
Sportveranstaltung
9
Corporate Social Responsibility
6
Corporate social responsibility
6
Event marketing
6
Brand image
3
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Consumer behaviour
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Advertising effects
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Bicycle racing
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Business of sport
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Georgia (Bundesstaat, USA)
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Lacey, Russell
Nufer, Gerd
20
Cornwell, T. Bettina
15
Jensen, Jonathan A.
11
Scheinbaum, Angeline Close
10
Koronios, Konstantinos
9
Breuer, Christoph
8
Bühler, André W.
8
Biscaia, Rui
7
Grohs, Reinhard
7
Woisetschläger, David
7
Cobbs, Joe
5
Dimitropoulos, Panagiotis
5
Finney, R. Zachary
5
Ko, Yong Jae
5
Nitschke, Axel
5
O'Reilly, Norm
5
Rumpf, Christopher
5
Santos, Manuel Alonso dos
5
Woratschek, Herbert
5
Backhaus, Christof
4
Bouchet, Adrien
4
Bühler, André
4
Carrillat, François A.
4
Dalakas, Vassilis
4
Hermanns, Arnold
4
Koenigstorfer, Joerg
4
Ntasis, Lazaros
4
Reisinger, Heribert
4
Schönberner, Jan
4
Weeks, Clinton S.
4
Bee, Colleen
3
Boronczyk, Felix
3
Bruhn, Manfred
3
Burmann, Christoph
3
Cobbs, Joe B.
3
Dees, Windy
3
Eddy, Terry
3
Gee, Sarah
3
Gröppel-Klein, Andrea
3
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Journal of business research : JBR
2
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event
Sponsorship
Effectiveness
Lacey, Russell
-
2014
event
sponsorship
. Specifically, structural model results show how attendees' knowledge of the event sponsor's products and …
Persistent link: https://www.econbiz.de/10013066840
Saved in:
2
Event Marketing and
Sponsorship
: Lessons Learned from the Tour De Georgia Cycling Races
Finney, R. Zachary
;
Lacey, Russell
;
Scheinbaum, …
-
2012
of empirical studies on effective methods of sports
sponsorship
and event marketing. Specifically, from 2004 to 2008, we …
Persistent link: https://www.econbiz.de/10014174068
Saved in:
3
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
4
How the anticipation can be as great as the experience : explaining event
sponsorship
exhibit outcomes via affective forecasting
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10010383925
Saved in:
5
Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
Saved in:
6
The pivotal roles of product knowledge and corporate social responsibility in event
sponsorship
effectiveness
Lacey, Russell
;
Scheinbaum, Angeline Close
;
Finney, R. …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1222-1228
Persistent link: https://www.econbiz.de/10008696665
Saved in:
7
The impact of repeat attendance on event
sponsorship
effects
Lacey, Russell
;
Sneath, Julie Z.
;
Finney, R. Zachary
; …
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10003606553
Saved in:
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