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~person:"Lamb, Charles W."
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing
17
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9
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6
Marketingmanagement
6
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5
USA
4
United States
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Lamb, Charles W.
Kotler, Philip
34
Sheth, Jagdish N.
20
Keller, Kevin Lane
15
Homburg, Christian
14
Kuß, Alfred
13
Tadajewski, Mark
12
Freiling, Jörg
10
Pepels, Werner
10
Armstrong, Gary
9
Kollmann, Tobias
9
Layton, Roger A.
9
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
8
Lehmann, Donald R.
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Wensley, Robin
8
Grönroos, Christian
7
Hair, Joseph F.
7
Krohmer, Harley
7
Kumar, V.
7
Maclaran, Pauline
7
Blythe, Jim
6
Bruhn, Manfred
6
Hörschgen, Hans
6
McDaniel, Carl D.
6
Meffert, Heribert
6
Mullins, John W.
6
Saren, Michael
6
Solomon, Michael R.
6
Stuart, Elnora W.
6
Wierenga, Berend
6
Winer, Russell S.
6
Zaltman, Gerald
6
Aghazadeh, Hashem
5
Bänsch, Axel
5
Cannon, Joseph P.
5
Deseniss, Alexander
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ECONIS (ZBW)
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Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
Saved in:
2
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
Saved in:
3
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
Saved in:
4
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
Saved in:
5
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
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