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~person:"Lamb, Charles W."
~subject:"United States"
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Lamb, Charles W.
Kotler, Philip
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The Irwin series in marketing
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ECONIS (ZBW)
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1
Marketing
Lamb, Charles
;
Hair, Joseph F.
;
McDaniel, Carl
-
2002
-
6th ed
Persistent link: https://www.econbiz.de/10001528804
Saved in:
2
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
1996
-
3rd ed
Persistent link: https://www.econbiz.de/10000543596
Saved in:
3
Marketing cases
Lamb, Charles W.
;
Ferrell, O. C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10003546783
Saved in:
4
Strategic marketing cases and applications
Cravens, David W.
;
Lamb, Charles W.
-
1983
Persistent link: https://www.econbiz.de/10000051779
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