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~person:"Lambrecht, Anja"
~subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Consumer behaviour
Internet
5
Internet marketing
4
Online-Marketing
4
E-commerce
3
Electronic Commerce
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
Preismanagement
2
Pricing strategy
2
Viral marketing
2
Virales Marketing
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electronic commerce
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1
Charges
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Crowdfunding
1
Data Mining
1
Data mining
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Digital goods
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Digitale Dienste
1
Digitale Güter
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Online advertising
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Paywall
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Preisdifferenzierung
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Price discrimination
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Pricing
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Aufsatz in Zeitschrift
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Lambrecht, Anja
Thaichon, Paramaporn
5
Ahuja, Vandana
4
Bauer, Hans H.
4
George, Ajimon
4
Khatwani, Gaurav
4
Laroche, Michel
4
Neslin, Scott A.
4
Quach, Sara
4
Raab, Gerhard
4
Tan, Yong
4
Bashir, Irfan
3
Basnet, Hem C.
3
Bourreau, Marc
3
Curien, Nicolas
3
Donou-Adonsou, Ficawoyi
3
Florenthal, Bela
3
Ghose, Anindya
3
Jebarajakirthy, Charles
3
Konuş, Umut
3
Krämer, Jan
3
Kumar, G. S. Gireesh
3
Milne, George R.
3
Raghunathan, Srinivasan
3
Regner, Tobias
3
Sauer, Nicola E.
3
Smith, Michael D.
3
Verhoef, Peter C.
3
Wirtz, Bernd W.
3
Adam Ridhuan Abdullah
2
Adam, Marc Thomas Philipp
2
Aguiar, Luis
2
Ahlluwalia, Sarika
2
Akhter, Syed H.
2
Akram, Umair
2
Al-Ani, Ahmed
2
Al-Jaafreh, Ali O.
2
Alarcón-del-Amo, María-del-Carmen
2
Alavi, Shirin
2
Albaum, Gerald S.
2
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Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
3
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
3
Ursachen eines Flatrate-Bias : Systematisierung und Messung der Einflussfaktoren
Lambrecht, Anja
;
Skiera, Bernd
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
5
,
pp. 588-617
Persistent link: https://www.econbiz.de/10003355250
Saved in:
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