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~person:"Landwehr, Jan Rüdiger"
~subject:"Aesthetics"
~subject:"Produktentwicklung"
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Aesthetics
Produktentwicklung
Product design
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Automotive industry
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Brand image
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Ästhetik
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processing fluency
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product design
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Landwehr, Jan Rüdiger
Eppinger, Steven D.
12
Sosa, Manuel
12
Ulrich, Karl T.
11
Chan, Tian Heong
9
Dahl, Darren W.
6
Leifer, Larry
6
Mihm, Jürgen
6
Mital, Anil
6
Townsend, Claudia
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Herstatt, Cornelius
5
Brenner, Walter
4
Czarnitzki, Dirk
4
Dell'Era, Claudio
4
Goswami, Mohit
4
Khan, B. Zorina
4
Kohlbacher, Florian
4
Lin, Jun
4
Meinel, Christoph
4
Niedderer, Kristina
4
Schreier, Martin
4
Swan, K. Scott
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Wrigley, Cara
4
Arora, Aniket
3
Beckman, Sara L.
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Borsato, Milton
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Candi, Marina
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Chattopadhyay, Amitava
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Chen, Steven
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Desai, Anoop
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Eckert, Claudia
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Ehrlenspiel, Klaus
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Foscht, Thomas
3
Gokpinar, Bilal
3
Hagtvedt, Henrik
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Hopp, Wallace J.
3
Hsu, Yen
3
Hvam, Lars
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
3
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
4
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
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