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~person:"Landwehr, Jan Rüdiger"
~subject:"Kreativität"
~subject:"Marketing"
~subject:"Product design"
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Kreativität
Marketing
Product design
Produktgestaltung
10
Consumer behaviour
5
Konsumentenverhalten
5
Aesthetics
4
Automotive industry
4
Brand image
4
Kfz-Industrie
4
Markenimage
4
Ästhetik
4
Deutschland
3
Germany
3
Brand management
2
Markenführung
2
processing fluency
2
product design
2
Absatz
1
Automotive market
1
Bekleidungsindustrie
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Brand extension
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Clothing industry
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Cognition
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Cognitive lock-in
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Communication
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Consumption intensity
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Industriedesign
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English
7
German
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Landwehr, Jan Rüdiger
Herrmann, Andreas
19
Sosa, Manuel
17
Verganti, Roberto
15
Thisse, Jacques-François
14
Anderson, Simon P.
13
Chhajed, Dilip
13
Dell'Era, Claudio
13
Orth, Ulrich R.
12
Eppinger, Steven D.
11
Chan, Tian Heong
10
Spence, Charles
10
Dahl, Darren W.
9
Mihm, Jürgen
9
Tsafarakis, Stelios
9
Baldwin, Carliss Y.
8
Heitmann, Mark
8
Herstatt, Cornelius
8
Kohli, Rajeev
8
Ludden, Geke
8
Moss, Gloria
8
Motta, Massimo
8
Niedderer, Kristina
8
Palma, André de
8
Schreier, Martin
8
Toktay, L. Beril
8
Ulrich, Karl T.
8
Brown, Tim
7
Chen, Ying-Ju
7
Clune, Stephen
7
Eichner, Thomas
7
Kumar, Minu
7
Loch, Christoph H.
7
MacCormack, Alan
7
Rusnak, John
7
Sanchez, Ron
7
Stahel, Walter R.
7
Asriyan, Vladimir
6
Atasu, Atalay
6
Bauer, Hans H.
6
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Journal of marketing
2
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
10
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
The aesthetic fidelity effect
Wiecek, Annika
;
Wentzel, Daniel
;
Landwehr, Jan Rüdiger
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 542-557
Persistent link: https://www.econbiz.de/10012152462
Saved in:
3
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
4
Processing fluency of product design : cognitive and affective routes to aesthetic preferences
Landwehr, Jan Rüdiger
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 218-233)
.
2016
Persistent link: https://www.econbiz.de/10011593200
Saved in:
5
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
6
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
7
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
Saved in:
8
Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger
;
Labroo, Aparna A.
;
Herrmann, Andreas
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
Saved in:
9
It's got the look : the effect of friendly and aggressive "facial" expressions on product liking and sales
Landwehr, Jan Rüdiger
;
McGill, Ann L.
;
Herrmann, Andreas
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 132-146
Persistent link: https://www.econbiz.de/10009161331
Saved in:
10
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
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