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~person:"Langaro, Daniela"
~subject:"Markenführung"
~subject:"social media"
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Markenführung
social media
Internet marketing
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5
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4
Consumer behaviour
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AIRBNB
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Langaro, Daniela
Ko, Eunju
10
Loureiro, Sandra Maria Correia
10
Rita, Paulo
10
Rahman, Zillur
8
Schivinski, Bruno
8
Dwivedi, Yogesh Kumar
7
Harrigan, Paul
7
Kumar, Vikas
7
Karjaluoto, Heikki
6
Khan, Imran
6
Kunkel, Thilo
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Schweidel, David A.
6
Theobald, Elke
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Vashisht, Devika
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Adena, Maja
5
Ahuja, Vandana
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Bilro, Ricardo Godinho
5
Camilleri, Mark Anthony
5
Choi, Yung Kyun
5
Filieri, Raffaele
5
Hager, Anselm
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Kim, Juran
5
Kreutzer, Ralf T.
5
Law, Chun Hung Roberts
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Rowley, Jennifer
5
Sohail, M. Sadiq
5
Sreejesh, S.
5
Adeola, Ogechi
4
Alavi, Shirin
4
Ashraf, Sarfraz
4
Aslam, Wajeeha
4
Bilgihan, Anil
4
Chen, Huan
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Cheung, Man Lai
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Journal of marketing communications
2
International journal of internet marketing and advertising : IJIMA
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
3
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
4
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
5
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
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