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~person:"Langner, Tobias"
~subject:"Advertising effects"
~subject:"Theorie"
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Advertising effects
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Markenführung
24
Brand management
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Langner, Tobias
Burmann, Christoph
26
Esch, Franz-Rudolf
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Dens, Nathalie
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Innovation und Internationalisierung : Festschrift für Norbert Koubek
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Markenliebe : vom Wesen der intensivsten aller Markenbeziehungen
Langner, Tobias
;
Kühn, Jochen
- In:
Innovation und Internationalisierung : Festschrift für …
,
(pp. 589-612)
.
2010
Persistent link: https://www.econbiz.de/10010216745
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2
Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
3
Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
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