Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Tobias Langner
| Year of publication: |
2003 ; 1. Aufl.
|
|---|---|
| Authors: | Langner, Tobias |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Experiment | Theorie | Theory | Deutschland | Germany | Markenpolitik | Produktpositionierung | Psycholinguistik |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 344 S Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Gießen, Univ., Diss., 2002 |
| Notes: | Literaturverz. S. [315] - 344 |
| ISBN: | 3-8244-7814-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001740704