Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken

Tobias Langner

Year of publication:	2003 ; 1. Aufl.
Authors:	Langner, Tobias
Publisher:	Wiesbaden : Dt. Univ.-Verl.
Subject:	Markenführung \| Brand management \| Markenimage \| Brand image \| Werbewirkung \| Advertising effects \| Werbepsychologie \| Psychology of advertising \| Experiment \| Theorie \| Theory \| Deutschland \| Germany \| Markenpolitik \| Produktpositionierung \| Psycholinguistik
Description of contents:	Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de]

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