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~person:"Langner, Tobias"
~subject:"Advertising effects"
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Advertising effects
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Langner, Tobias
Pelsmacker, Patrick de
14
Dens, Nathalie
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Esch, Franz-Rudolf
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Integriertes Branding neuer Marken : Techniken zur wirkungsvollen Verknüpfung von Markenname, Markenbild und Produkt
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
26
(
2004
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001925639
Saved in:
2
Integriertes Branding : Baupläne zur Gestaltung erfolgreicher Marken
Langner, Tobias
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001740704
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